Lomé, Togo – My recent visit to the magnificent Hôtel 2 Février in Lomé at the invitation of the management
of the hotel was a captivating experience that showcased not only the splendor of Togo’s premier luxury hotel
but also the growing influence of cultural diplomacy in promoting tourism across Africa. The visit coincided
with the hotel’s vibrant Oktoberfest celebration, an annual event that brought together guests, diplomats,
and hospitality professionals in an atmosphere of joy, culture and global connection.
Standing tall as an architectural jewel in Lomé’s skyline, Hôtel 2 Février remains a symbol of Togo’s modern
identity – a blend of African warmth, world – class service and international sophistication. From the elegant
lobby to the panoramic views from its rooftop restaurant, every detail of the hotel exudes excellence and
reflects a deep understanding of what true hospitality means in today’s competitive tourism landscape.
The Oktoberfest, originally a German cultural festival, was beautifully reimagined by Hôtel 2 Février under
the visionary leadership of its General Manager, Mr. Thomas Noll. What stood out was not only the festive
ambiance – complete with live music, traditional German delicacies and authentic beer – but the hotel’s
seamless fusion of European tradition with African energy and hospitality. The event served as a reminder
that tourism is not just about travel; it is about connection, exchange and celebration of shared humanity.
Mr. Noll’s leadership has had a transformative impact on Hôtel 2 Février. With decades of global hospitality
experience, he has infused the establishment with a culture of innovation, inclusivity and international
standards. Under his guidance, the hotel has repositioned itself as a regional hub for business, culture and
tourism events, attracting both local and international clientele. His management philosophy – blending
discipline with passion and structure with creativity – has inspired staff to deliver exceptional service while
maintaining the warmth that defines African hospitality.
Beyond its luxurious setting, Hôtel 2 Février plays a strategic role in promoting tourism and cultural
exchange in West Africa. Events like Oktoberfest are not merely entertainment; they are platforms for
dialogue and partnership. They highlight how Africa’s hospitality sector can embrace global traditions while
showcasing its own cultural richness. This synergy of global and local values is precisely what the future of
African tourism demands.
One of the most striking features of my visit was the exceptional customer service experience. From the
moment I arrived, I was warmly welcomed by a courteous and well – trained team (Mr. Serge MESSAN, Miss Marie Rose, Miss Epiphanie Mensah and the rest) whose professionalism reflected the hotel’s high
standards. Every interaction – from the front desk to the restaurant and housekeeping – was marked by
attentiveness, respect, and a genuine desire to make guests feel at home. The staff displayed a remarkable
balance between efficiency and friendliness, anticipating needs and delivering service with a smile that
embodied the spirit of true African hospitality. It was clear that customer satisfaction is not just a policy at
Hôtel 2 Février – it is a culture deeply embedded in the daily operations of the establishment.
As the President of the Africa Tourism Research Network (ATRN), my visit was an opportunity to explore
potential collaborations in promoting sustainable tourism, cultural diplomacy and hospitality development
across the continent. I left inspired by how Hôtel 2 Février, through visionary leadership and cultural initiatives,
continues to elevate the standards of African hospitality.
In conclusion, Hôtel 2 Février is not just a five-star hotel it is a living example of how leadership, culture,
and hospitality can work together to redefine Africa’s tourism narrative. Under Thomas Noll’s guidance, the
hotel has become a hub of excellence, celebration, and international engagement. The Oktoberfest
experience in Lomé was more than a festival; it was a reflection of Africa’s readiness to welcome the world
with open arms, elegance, and pride.
Emmanuel Frimpong is a Tourism Consultant, Analyst and President of Africa Tourism Research Network.
He is also the Vice President of Africa Medical Tourism Council, a lecturer and a TV Host.
Tel. No. +233261128507 / Email Address: efrimpong1@gmail.com
